About Us
made by water people for water people
At Surf-fur, we create world-class warming and protective gear designed for those who refuse to back down from the cold. From SCUBA divers and surfers to elite military operators and weekend warriors, our gear is built to perform in the harshest conditions on Earth.
We believe the ocean reveals who we are and demands the best from us. That’s why our products are engineered for durability, comfort, and performance, blending advanced materials with functional design. Every item we make is tested by people who live and breathe the water lifestyle because we do, too.
But warmth is more than temperature to us. We exist to share warmth in every form: protection, purpose, and impact. Our commitment doesn’t end with gear, it extends to preserving the oceans that inspire us, supporting those who serve, and giving back to communities in need.
As we grow, so does our mission: to empower bold pursuits, protect the natural world, and build a global brand rooted in respect for the water and for those who live to push limits.
Welcome to a brand that’s built for purpose. On the water and beyond.
We design multi-functional, high-performance warming and protective gear that empowers adventurers, water sports athletes and those who serve to push their limits. Rooted in a deep respect for the ocean, we are committed to environmental stewardship, charitable giving, and creating meaningful impact both on and off the water. We share warmth not just through our products, but through purpose-driven action.
Read More
Company Mission
Our mission is to provide warming/ protective gear for water sportsmen and spec ops all over the planet.
Company Vision
We are the globally trusted brand for cold-water and protective gear uniting adventure, performance, and purpose. We aim to inspire and enable a worldwide community of watermen, adventurers, and elite professionals, while leading with environmental responsibility and a commitment to giving back.