About Us : Waterproof Parkas Made for Watermen

We designed this for you because we are you…

Water obsessed, fish on the brain, distracted by ridable waves and bubbly spots in rivers.

I don’t care if I am talking to the Dali Lama and he is giving me the secrets to life- if there are smooth, glassy 3 ft rollers coming in right behind his head, I am gone!

Your time is a non-renewable resource.  You know your body has limitations and so do the hours in the day . You have to make the most of them. Every minute needs to count. Who knows when you will get out next. Who knows how long the conditions will remain like this…perfection. The tides/wind could change, the fish could leave, the visibility could go away. It’s all so delicate, this magical place. 

CEO and President of Surf-fur!
Yup, that's us right here — a couple of water rats.

We were cold. And everything was wet and sandy in our van. So, we discussed our first style while out in the water surfing. We felt there was a need for warming products that were made just with the waterman in mind (a.k.a can get beat-on, wet, salty and sandy and then clean up nice and easy.) We needed a waterproof parka that would keep us warm before and after being in the icy Pacific and/or something to just throw on over our wetsuits so we could jump in the car and shower off at home. We were done changing under a wet towel — it was time for a real changing robe. We were though with wet sandy car seats. We were done with the 2 hours of shivers post session. Something had to change!

We spent several years finding the perfect fabric, making proto-types and finding a factory. In 2007, we received our first shipment of Waterparkas. And they were all messed up. As it turns out, we learned a lot about what wasn’t needed and what was missing. We improved the snaps, the reversibility, the fabrics and the cut and added a few luxuries to complete our vision with the current style of our Original Waterparka... a windproof, breathable, fleeced warming waterproof parka (yes, really waterproof) for all types of watermen in any type of weather condition. Three styles and 11 years later, we are warming up our customers all over the world and helping them dominate (and laugh at) the elements while enhancing their ability to enjoy the water whatever the weather man reports.

We guarantee that we will keep you warm from head to toe. If you purchase our SurfCheck hoodie, you will toss out all of your other zip-up hoodies because nothing else will outshine this surf hoodie! Nothing.

We use our special fabric that was custom designed for our use. It is a three-layer, bonded, windproof, waterproof and BREATHABLE fleece that is soft and comfortable. It's fluffy on the inside, fluffy on the outside and super stealth if you are walking around swinging your arms with warmth and happiness! No nylon, just warm soft fleece inside and out. (Our slicker does have a slightly quieter polyester water resistant and water-proof outer layer.)

Thanks for stopping by!