Terms and Conditions- Wholesale accounts only

Wholesale Terms and Conditions

Effective February 2026

These terms and conditions apply to all authorized resellers, distributors, and retailers (collectively, "Resellers") who purchase Surf-fur products for resale to end users located in the United States. By placing an order with Surf-fur, Reseller agrees to be bound by these terms.

1. Ordering

Minimum Order

All orders must meet a minimum of four (4) pieces. Orders below this minimum will not be processed.

Order Acceptance

All orders are subject to acceptance by Surf-fur. Surf-fur reserves the right to refuse or cancel any order at its sole discretion.

2. Payment

Payment Terms

Payment is due in full at the time of order. No payment terms, credit, or Net 30/60/90 arrangements are available. Orders will not be processed until payment has been received and cleared.

Accepted Payment Methods

We accept credit cards and ACH bank transfers. All payments must be in US dollars.

3. Shipping

Reseller is responsible for all shipping costs. Shipping charges will be calculated at checkout or invoiced separately based on order weight, dimensions, and destination. Orders ship FOB origin.

Risk of loss passes to Reseller upon delivery to the carrier. Surf-fur is not responsible for delays, damage, or loss caused by the shipping carrier.

4. Returns

All sales are final. No returns, exchanges, or refunds are accepted.

Reseller is responsible for inspecting all products upon receipt. Any claims for damaged or defective merchandise must be reported to Surf-fur in writing within seven (7) days of receipt. Claims made after this period will not be honored.

In the case of manufacturer defects confirmed by Surf-fur, replacement product may be provided at Surf-fur's sole discretion.

5. Pricing

Current MSRP and MAP

Original WaterParka: MSRP $249 (MAP $249)

Surfcheck Hoodie: MSRP $149 (MAP $149)

Wholesale pricing is available upon request and approval. Contact customerservice@surf-fur.com for current wholesale price sheets.

Surf-fur reserves the right to change pricing at any time without prior notice. Pricing in effect at the time of order placement will apply.

6. Minimum Advertised Price (MAP) Policy

In order to preserve its reputation for providing customers with high value products and strong after-sales support, and to further enhance the Surf-fur brand image and its competitiveness in the marketplace, Surf-fur is unilaterally instituting a policy of minimum advertised price standards for Surf-fur products.

This Minimum Advertised Price (MAP) Policy is effective February 2026 and applies to all Resellers who resell Surf-fur products to end users located in the United States. This MAP Policy is adopted for the benefit of all Resellers and will be uniformly enforced.

MAP Policy Guidelines

1. Surf-fur publishes a Schedule of Manufacturer's Suggested Retail Prices (MSRP) on a catalog cut sheet available at any time by request. The catalog cut sheet may be amended or adjusted by Surf-fur at any time in its sole discretion. Each advertisement of a product below the MAP will be a violation of the MAP Policy.
2. This MAP Policy applies to all advertisements of Surf-fur products in any and all media, including but not limited to flyers, posters, coupons, mailers, inserts, newspapers, magazines, catalogs, mail order catalogs, email newsletters, email solicitations, internet or similar electronic media, television, radio, and public signage. This MAP Policy is not applicable to any in-store advertising that is displayed only in the store and not distributed to any customer(s).
3. The inclusion in advertising of free or discounted products (whether made by Surf-fur or another manufacturer) with a product covered by this MAP Policy would be contrary to this MAP Policy if it has the effect of discounting the advertised price of the covered Surf-fur product below the MAP.
4. If pricing is displayed, any strike-through or other alteration of the MSRP that is paired with a discount price below the MAP is prohibited.
5. This MAP Policy does not establish maximum advertised prices. All Resellers may offer Surf-fur products at any price in excess of the MSRP.
6. Internet auctions may not display or have reserved bid or other acceptable prices below the MAP.
7. Pricing listed on an internet site is considered an "advertised price" and must adhere to this MAP Policy. Once the pricing is associated with an intent to purchase (added to shopping cart or order), the price becomes the selling price and is not bound by this MAP Policy. Statements such as "add to basket to see price," "we will match any price," "call for price," or phrases of similar import are acceptable as long as the price advertised or listed for the products is not below the MAP. In addition, discounts applied at checkout to the entire order based on a customer's purchasing history with the Reseller, such as discounts for frequent shoppers, do not violate this MAP Policy.
8. This MAP Policy is solely within Surf-fur's discretion and authority acting through the duly authorized managers of Surf-fur. No employee or sales representative of Surf-fur has any authority to discuss, modify, or grant exceptions to this MAP Policy. Any representation or action by any employee, sales representative, or persons not specifically authorized to discuss, modify, or grant exceptions to this MAP Policy is unauthorized and invalid. All questions about this MAP Policy should be in writing and directed via email to customerservice@surf-fur.com.
9. Surf-fur reserves the right to adjust the MSRP with respect to all or certain products at its sole discretion.
10. Intentional or repeated failure to abide by this MAP Policy will result in sanctions unilaterally imposed by Surf-fur. The level of sanctions will be determined by Surf-fur in its sole discretion and will include indefinite termination of dealership or distributorship. Surf-fur does not do business with Resellers who degrade the image of Surf-fur and its products. Surf-fur need not provide prior notice or issue warnings before taking any action under the MAP Policy.
11. Distributors of Surf-fur products will supply a copy of this MAP Policy to any new or existing Reseller for their records.
12. This MAP Policy has been established by Surf-fur to help ensure the legacy of Surf-fur as a top producer of high quality products and to protect the reputation of its name and products. This MAP Policy is also designed to avoid destructive intra-brand conflict and to ensure that dealers and distributors have the incentive to invest resources into Surf-fur products.

7. Authorized Reseller Status

Surf-fur reserves the right to approve or deny any application for reseller status. Approval as an authorized Reseller does not guarantee exclusive territory rights or minimum purchase allocations.

Surf-fur may terminate any Reseller's authorization at any time, with or without cause, at its sole discretion.

8. Product Images and Branding

Resellers may use Surf-fur product images and logos solely for the purpose of advertising and selling Surf-fur products. Any other use requires prior written consent from Surf-fur.

Resellers shall not alter, modify, or misrepresent Surf-fur products, packaging, or branding in any way.

9. General Provisions

Modification: Surf-fur reserves the right to modify these terms and conditions at any time. Updated terms will be posted and effective upon posting. Continued orders after any modification constitutes acceptance of the new terms.

Governing Law: These terms shall be governed by and construed in accordance with the laws of the State of California, without regard to its conflict of law principles.

Entire Agreement: These terms and conditions constitute the entire agreement between Surf-fur and Reseller and supersede all prior agreements, representations, and understandings.

10. Contact

For questions about these terms or to request wholesale pricing, contact:

Email: customerservice@surf-fur.com

Website: www.surf-fur.com

Thank you for partnering with Surf-fur.

Cynthia Issel
CEO, Surf-fur